Monica Kirchner, wife of Jon Kirchner (CEO of Calabasas-based DTS), is branching out of the boardroom (she is, after all, a lawyer and investment banker) with her newest project Luxury Partners LLC, the holding company for the new Internet domain .luxury (dot luxury). This new addition to the .com, .net, .org, family of web extensions is the brainchild of the Kirchners along with longtime friend Kirsten Hansen. What Monica, with the support of her husband and friend, is attempting to do is organize and revolutionize the online advertising and shopping experience.

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