Luxury fashion has a new digital domain. Dotluxury (.luxury) is a new, generic top level domain whose sole purpose is to provide a dedicated digital platform for all things luxury. Designed to meet the distinct needs of the luxury industry, .luxury offers product manufacturers, service providers, retailers and consumers a central place to engage, transact and celebrate.
Brands including Prada, Chanel and Louis Vuitton have already bought their .luxury domains, which can cost anywhere from 500 pounds to register.

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