They say if you have to tell someone you’re powerful, you’re not. So if your company ends up using the new dot-luxury domain for its website, does that mean that you’re not all that luxurious?

Because of the concern that we’re running out of dot-coms for people to use, a new company called .Luxury will soon allow companies and individuals to register sites like, well, or, instead of using dot-com or dot-net. (We’ll admit here to doing a little eye-rolling when we first read this news in WWD on Wednesday.)

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