There are a number of different business models being employed by new gTLDs, but there are very few aimed at the elite. The .luxury gTLD is one aimed at the elite and looking at things a bit differently. They’re charging a hefty premium with their target market being the luxury goods and services sector, along with individuals that consider themselves a bit luxurious… or posh!
So far the response has been extremely good Monica Kirchner, CEO of .LUXURY, told Domain Pulse with the gTLD getting “really good traction”.

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