The generic top-level domain name .luxury is now available for sale to the general public, giving brands the opportunity to further define their status online.

According to Dot Luxury, Chanel, Gucci, Cartier, Valentino, Van Cleef & Arpels and Bulgari already purchased .luxury domains during a 60-day period where only trademarked brands could register. This claims to be the first luxury-specific top-level domain, and aims to provide a more central luxury space online.

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